Winter 07/Spring 08 Course Descriptions

All courses below are approved to be taught in Winter 2007 and Spring 2008; however, some (or all) may not be offered in either term.  The courses that are offered in Spring link to the Schedule of Classes.  Classes with alternative delivery modes (Web based, cable TV, correspondence, etc) are noted in the Schedule at the section level.  The complete list below is a good indicator of what may be offered over the next few years (contact department about offerings).  For explanations of course elements see the Key to Course Descriptions.

Marketing (MKTG)  Department Info

MKTG 293 -- Internship  (1-3 units)
Description:  Specialized work on an individual basis, consisting of training and practice in actual service in a technical, business, or governmental establishment.
Grading:  Alternative grades are awarded for this course: S P C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
May be repeated:  for credit 1 time (maximum 2 enrollments).
Usually offered:  Fall, Spring.

MKTG 301 -- Business Basics for Marketers  (3 units)
Description:  General business concepts and skills necessary for the study of marketing. Topics include economics, accounting, business math, and basic spreadsheet analysis.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  Acceptance into Marketing Minor Program - see department.
Usually offered:  Summer.

MKTG 304 -- Marketing Information and Analysis  (2 units)
Description:  Overview of common marketing research techniques and their usage in making effective marketing decisions; topics include collection and analysis of data, interpretation and reporting of results.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  BNAD 303 and one of the following: ACCT 200, ECON 200 or MKTG 301. Acceptance into Marketing Minor Program - see department
Usually offered:  Summer.

MKTG 306 -- Marketing and Human Behavior  (2 units)
Description:  Overview of how fundamental concepts, principles and theories from psychology, sociology, anthropology can be used to understand why customers purchase products, the decision processes they use, and the social influences upon them.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  BNAD303 and one of the following: ACCT200, ECON 200 or MKTG 301. Acceptance into Marketing Minor Program - see department
Usually offered:  Summer.

MKTG 307 -- Creative Advertising  (2 units)
Description:  The theory and practice of advertising with an emphasis on methods used by advertising professionals to enhance informational and persuasive communication.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  BNAD 303 and one of the following: ACCT 200, ECON 200 or MKTG 301. Acceptance into Marketing Minor Program - see department
Usually offered:  Summer.

MKTG 308 -- Personal Selling  (2 units)
Description:  The role of personal selling techniques, customer relationships, and negotiation in organizations; the application of personal selling skills in sales occupations, business interactions and personal development.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  BNAD 303 and one of the following: ACCT 200, ECON 200 or MKTG 301.
Usually offered:  Summer.

MKTG 309 -- Marketing Communication Tools  (2 units)
Description:  Overview of various topics in marketing communications to include public relations, direct marketing, collateral materials, event marketing, and guerilla marketing techniques.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  BNAD303 and one of the following: ACCT 200, ECON 200 or MKTG 301.
Usually offered:  Summer.

MKTG 310 -- Marketing Planning and Execution  (2 units)
Description:  Integration of the knowledge and skills from the required marketing and business courses; the creation of a marketing plan is the primary learning activity in this course
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  BNAD 303, MKTG 304. Acceptance into Marketing Minor Program - see department
Usually offered:  Summer.

MKTG 361 -- Introduction to Marketing  (3 units)
Description:  Role of marketing in the economy and in business and nonprofit organizations; environmental factors affecting marketing; nature of marketing management decisions.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  Professional Admission as specified in the Eller College of Management.
Usually offered:  Fall, Spring, Summer.

MKTG 376 -- Marketing Analytics  (3 units)
Description:  Quantitative and analytical skills related to marketing; includes use of statistical packages and analysis with common marketing and financial metrics.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  MKTG 361; Professional Admission as specified in the Eller College of Management.
Usually offered:  Fall, Spring, Summer.

MKTG 393 -- Internship  (1-3 units)
Description:  Specialized work on an individual basis, consisting of training and practice in actual service in a technical, business, or governmental establishment.
Grading:  Alternative grades are awarded for this course: S P C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
May be repeated:  an unlimited number of times, consult your department for details and possible restrictions.
Usually offered:  Fall, Spring, Summer.

MKTG 399 -- Independent Study  (2-4 units)
Description:  Qualified students working on an individual basis with professors who have agreed to supervise such work.
Grading:  Alternative grades are awarded for this course: S P C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
May be repeated:  an unlimited number of times, consult your department for details and possible restrictions.
Usually offered:  Fall, Spring, Summer.

MKTG 399H -- Honors Independent Study  (1-3 units)
Description:  Qualified students working on an individual basis with professors who have agreed to supervise such work.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
May be repeated:  an unlimited number of times, consult your department for details and possible restrictions.
Usually offered:  Fall, Spring.

MKTG 400 -- Retail Strategy  (3 units)
Description:  Development, organization, implementation, and control of retail strategies in the context of the retail mix of product, price, promotion, and distribution. Case studies used to apply the concepts.
Grading:  Regular grades are awarded for this course: A B C D E.
Prerequisite(s):  ACCT 200; BNAD 303 or MKTG 361.
Identical to:  RCSC 400; RCSC is home department.
Usually offered:  Fall, Spring, Summer.

MKTG 421 -- Services Marketing  (3 units)
Description:  Marketing concepts and techniques for organizations whose core product is service; topics include quality service delivery, customer attraction and retention, relationship marketing, etc.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  MKTG 361. Credit allowed for this course or RCSC 424 but not for both.
Usually offered:  Fall, Spring.

MKTG 424 -- Services Retailing  (3 units)
Description:  An in-depth exploration of the marketing of profit-centered services to consumers, highlighting the distinct characteristics of services as compared to physical goods, and the special challenges posed by those characteristics. Strategies employed by service firms to effectively address these special conditions will be studied.
Grading:  Regular grades are awarded for this course: A B C D E.
Prerequisite(s):  BNAD 303 or MKTG 361.
Identical to:  RCSC 424; RCSC is home department.
Usually offered:  Fall.

MKTG 425 -- Advertising Management  (3 units)
Description:  The management and development of effective advertising communications; needs and market identification, message creation, media selection, and measurement of results.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  MKTG 361; Professional Admission as specified in the Eller College of Management.
Usually offered:  Fall, Spring, Summer.

MKTG 428 -- Sales Communications  (3 units)
Description:  Persuasion, negotiation, and customer relationship management in interpersonal marketing communications; application of selling skills in business settings.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  MKTG 361; Professional Admission as specified in the Eller College of Management.
Usually offered:  Fall, Spring, Summer.

MKTG 440 -- Marketing Research  (3 units)
Description:  Concepts and techniques of research for marketing decisions; problem definition, determination of information needs, sources, methods of gathering and analyzing data; presentation of findings for management.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  MKTG 361, MKTG 376, MKTG 450, Professional Admission as specified in the Eller College of Management. Credit allowed for only one of these courses: MKTG 440 or MKTG 480.
Usually offered:  Fall, Spring, Summer.

MKTG 450 -- Buyer Behavior  (3 units)
Description:  Customer behavior and the application of concepts and research findings from the behavioral sciences in the solution of marketing problems.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  MKTG 361, Professional Admission as specified in the Eller College of Management.
Usually offered:  Fall, Spring, Summer.

MKTG 452 -- Integrated Marketing Communications  (3 units)
Description:  The management of all promotion mix elements in providing integrated marketing communications to markets; topics include advertising, public relations, sales promotions and new media.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  MKTG 361; Professional Admission as specified in the Eller College of Management.
Usually offered:  Fall, Spring, Summer.

MKTG 454 -- Management of Sales Operations  (3 units)
Description:  The sales function and its relationship to the total marketing program; sales strategies and objectives; development and administration of sales organizations; control and evaluation of sales operations.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  MKTG 361; Professional Admission as specified inthe Eller College of Management.
May be convened with:  MKTG 554.
Usually offered:  Fall, Spring.

MKTG 455 -- Management of Distribution Systems  (3 units)
Description:  Nature and operation of channels in the distribution of goods and services; economic and behavioral problems in wholesaling and retailing; marketing logistics.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  MKTG 361; Professional Admission as specified in the the Eller College of Management.
Usually offered:  Fall.

MKTG 456 -- International Marketing Management  (3 units)
Description:  Marketing operations for foreign environments; cultural, political and economic factors affecting the international marketer.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  MKTG 361; Professional Admission as specified in the Eller College of Management.
Usually offered:  Fall, Spring.

MKTG 459 -- Product Management  (3 units)
Description:  Product (services) strategy for achieving financial growth; evaluating opportunities; generating ideas; launching new offerings; managing the product (services) portfolio.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  MKTG 361; Professional Admission as specified in the Eller College of Management.
Usually offered:  Fall, Spring.

MKTG 460 -- Special Topics in Marketing  (3 units)
Description:  This course will explore emerging and relevant topics in the field of marketing that are not covered in other courses.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  MKTG 361.
May be repeated:  for credit 1 time (maximum 2 enrollments).
Usually offered:  Fall, Spring.

MKTG 470 -- Marketing, Law and Society  (3 units)
Description:  Economic, psychological and philosophical bases for analyzing legal and ethical questions in marketing management and government regulation. Applications to current issues.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  MKTG 361; advanced standing as specified in the Eller College of Management.
Usually offered:  Fall.

MKTG 471 -- Marketing Policies and Operations  (3 units)
Description:  An integrative, capstone course focusing on comprehensive marketing problems; development, control, and auditing of marketing organizations and operations.  This is a Writing Emphasis Course.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  satisfaction of the Mid-Career Writing Assessment (MCWA) or the former upper-division writing proficiency requirement (UDWPE); MKTG 361, MGMT 310A, FIN 311, MKTG 376, and 6 additional units of 400-level marketing courses. Credit only for one of: MGMT 471 or MKTG 471.
Usually offered:  Fall, Spring, Summer.

MKTG 480 -- Marketing Research for Entrepreneurs  (3 units)
Description:  Concepts and techniques of research for marketing decisions with a focus on new ventures and new product development.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  FIN 311, MKTG 361, ECON 300. Open only to entrepreneurship program students. Credit allowed for only one of MKTG 440 or MKTG 480.
Usually offered:  Fall.

MKTG 483 -- Marketing Planning and Operational Decision-Making  (4 units)
Description:  New product development; marketing programming and strategy; bargaining technique; individual and group decision-making processes.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  ECON 330, FIN 311, MKTG 361; advanced standing as specified in the Eller College of Management. Open only to entrepreneurship program students.
Identical to:  MGMT 483; MGMT is home department.
Usually offered:  Spring.

MKTG 496H -- Honors Seminar  (1-3 units)
Description:  The development and exchange of scholarly information, usually in a small group setting. The scope of work shall consist of research by course registrants, with the exchange of such research through discussion, reports, and/or papers
Grading:  Regular or alternative grades can be awarded for this course: A B C D E or S P C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  MKTG 361, MKTG 440, consent of intstructor.
May be repeated:  for credit 1 time (maximum 2 enrollments).
Usually offered:  Fall, Spring.

MKTG 498 -- Senior Capstone  (1-3 units)
Description:  A culminating experience for majors involving a substantive project that demonstrates a synthesis of learning accumulated in the major, including broadly comprehensive knowledge of the discipline and its methodologies. Senior standing required.
Grading:  Regular or alternative grades can be awarded for this course: A B C D E or S P C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Usually offered:  Fall, Spring.

MKTG 498H -- Honors Thesis  (3 units)
Description:  An honors thesis is required of all the students graduating with honors. Students ordinarily sign up for this course as a two-semester sequence. The first semester the student performs research under the supervision of a faculty member; the second semester the student writes an honors thesis.
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
May be repeated:  for a total of 6 units of credit.
Usually offered:  Fall, Spring.

MKTG 499 -- Independent Study  (1-5 units)
Description:  Qualified students working on an individual basis with professors who have agreed to supervise such work.
Grading:  Alternative grades are awarded for this course: S P C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
May be repeated:  an unlimited number of times, consult your department for details and possible restrictions.
Usually offered:  Fall, Spring, Summer.

MKTG 499H -- Honors Independent Study  (1-3 units)
Description:  Qualified students working on an individual basis with professors who have agreed to supervise such work
Grading:  Regular grades are awarded for this course: A B C D E.
Special course fee required:  Students will be assessed a $20 per unit fee when registering for this course for Winter or any Summer Session.
Prerequisite(s):  MKTG 361, MKTG 440, consent of instructor.
May be repeated:  for credit 1 time (maximum 2 enrollments).
Usually offered:  Fall, Spring.

MKTG 500 -- Marketing Management  (3 units)
Description:  Scope, environment and nature of marketing management; customer and market analysis for product, service, price, promotion and distribution decisions.
Grading:  Regular grades are awarded for this course: A B C D E.
Prerequisite(s):  open only to students in the Eller College of Management graduate programs.
Usually offered:  Fall.

MKTG 510 -- Market-Based Management  (2 units)
Description:  Market and customer analysis for product service,price, promotion and distribution decisions; study of marketing management theories and practices to maximize customer value and satisfaction.
Grading:  Regular grades are awarded for this course: A B C D E.
Usually offered:  Fall.

MKTG 521 -- Services Marketing Strategy  (3 units)
Description:  Marketing concepts and strategies for organizations whose core product is service; topics include service quality, customer attraction and retention, service delivery, service promotion, etc.
Grading:  Regular grades are awarded for this course: A B C D E.
Prerequisite(s):  MKTG 510.
Usually offered:  Spring.

MKTG 530 -- Management of Marketing Communications  (3 units)
Description:  Application of communications theory and research findings in advertising, sales promotion, publicity, personal selling; planning, conduct and administration of programs of information and persuasion.
Grading:  Regular grades are awarded for this course: A B C D E.
Prerequisite(s):  MKTG 500.
Usually offered:  Spring.

MKTG 542 -- Relationship Marketing  (3 units)
Description:  Strategic approaches in customer relationship management to include customer identification, acquisition, development, attrition and retention. Analytical tools are used to explore customer databases, lifetime value of customers, and return on marketing investment.
Grading:  Regular grades are awarded for this course: A B C D E.
Prerequisite(s):  MKTG 500 or MKTG 510.
Usually offered:  Fall, Spring.

MKTG 550 -- Consumer and Organizational Buyer Behavior  (3 units)
Description:  Nature of the purchase decision process for goods and services. Theories, concepts and research methods and findings are examined for use in management and public policy decision making.
Grading:  Regular grades are awarded for this course: A B C D E.
Prerequisite(s):  MKTG 500.
Usually offered:  Fall.

MKTG 554 -- Management of Sales Operations  (3 units)
Description:  The sales function and its relationship to the total marketing program; sales strategies and objectives; development and administration of sales organizations; control and evaluation of sales operations. Graduate-level requirements include an in-depth research paper.
Grading:  Regular grades are awarded for this course: A B C D E.
Usually offered:  Fall, Spring.

MKTG 555 -- Special Topics in Marketing  (3 units)
Description:  Course addresses special topics in marketing with current managerial relevance. Such topics could include marketing decision models, marketing and electronic commerce, direct marketing, etc.
Grading:  Regular grades are awarded for this course: A B C D E.
Prerequisite(s):  MKTG 500.
May be repeated:  for credit 1 time (maximum 2 enrollments).
Usually offered:  Fall, Spring.

MKTG 557 -- Industrial Marketing  (3 units)
Description:  Problems and methods of marketing decision-making in industrial, government and high-tech markets.
Grading:  Regular grades are awarded for this course: A B C D E.
Prerequisite(s):  MKTG 500.
Usually offered:  Spring.

MKTG 559 -- Product Strategy  (3 units)
Description:  Formulating and implementing strategy for growth; analyzing and influencing market structure; developing, pricing, testing new entries; managing the portfolio.
Grading:  Regular grades are awarded for this course: A B C D E.
Prerequisite(s):  MKTG 500.
Usually offered:  Spring.

MKTG 560 -- International Marketing  (3 units)
Description:  Marketing planning and strategies for foreign environments; cultural, political, economic factors affecting the international marketer, multinational corporation and multinational market groups.
Grading:  Regular grades are awarded for this course: A B C D E.
Prerequisite(s):  MKTG 500.
Usually offered:  Spring.

MKTG 562 -- Voice of the Market  (3 units)
Description:  Market-oriented ethnography and other qualitative research methods are used to obtain a deeper understanding of consumer wants, needs, behaviors and experiences with brands and markets. The findings can be used to guide managerial decision-making.
Grading:  Regular grades are awarded for this course: A B C D E.
Prerequisite(s):  MKTG 500 or MKTG 510.
Usually offered:  Fall, Spring.

MKTG 572 -- Marketing Research For Managers  (3 units)
Description:  Specification of management information needs, evaluation of research proposals and findings, methods of gathering and analyzing data, administrative aspects of research and decisions.
Grading:  Regular grades are awarded for this course: A B C D E.
Prerequisite(s):  MKTG 500.
Usually offered:  Spring.

MKTG 579 -- Marketing of Innovation  (3 units)
Description:  Explores concepts and best practices for bringing very new technologies and innovations to the marketplace. Uses team projects based in the sciences (e.g., biotech, optics, IT) to assess market opportunities and create strategies for commercialization.
Grading:  Regular grades are awarded for this course: A B C D E.
Course includes 1 or more field trips.
Prerequisite(s):  MKTG 510.
Usually offered:  Spring.

MKTG 599 -- Independent Study  (1-3 units)
Description:  Qualified students working on an individual basis with professors who have agreed to supervise such work. Graduate students doing independent work which cannot be classified as actual research will register for credit under course number 599, 699, or 799.
Grading:  Alternative grades are awarded for this course: S P C D E.
May be repeated:  an unlimited number of times, consult your department for details and possible restrictions.
Usually offered:  Fall, Spring, Summer.

MKTG 672 -- Survey and Qualitative Marketing Research Methods  (3 units)
Description:  Survey and qualitative research for marketing management information needs; secondary data search methods; instrumentation, sampling, field work and data analysis; ethnographic, depth interview and projective methods.
Grading:  Regular grades are awarded for this course: A B C D E.
Prerequisite(s):  MKTG 500.
Usually offered:  Fall.

MKTG 673 -- Experimental Research Methods in Marketing  (3 units)
Description:  Statistical, methodological and interpretive issues in the design of laboratory and field experiments/quasi-experiments for marketing and consumer research.
Grading:  Regular grades are awarded for this course: A B C D E.
Prerequisite(s):  MKTG 500.
Usually offered:  Fall.

MKTG 695A -- Marketing Colloquium  (1-3 units)
Description:  This colloquium covers diverse special topics in current marketing research. The topics are chosen to utilize the research strengths of the participating faculty and to complement the doctoral students’ current course of study.
Grading:  Regular or alternative grades can be awarded for this course: A B C D E or S P C D E.
May be repeated:  for credit 1 time (maximum 2 enrollments).
Usually offered:  Spring.

MKTG 696A -- Perspectives and Principles for Research in Marketing  (3 units)
Description:  The development and exchange of scholarly information, usually in a small group setting. The scope of work shall consist of research by course registrants, with the exchange of the results of such research through discussion, reports, and/or papers.
Grading:  Regular or alternative grades can be awarded for this course: A B C D E or S P C D E.
Usually offered:  Fall.

MKTG 696B -- Marketing Theory  (3 units)
Description:  The development and exchange of scholarly information, usually in a small group setting. The scope of work shall consist of research by course registrants, with the exchange of the results of such research through discussion, reports, and/or papers.
Grading:  Regular or alternative grades can be awarded for this course: A B C D E or S P C D E.
Prerequisite(s):  MKTG 696A.
Usually offered:  Spring.

MKTG 696C -- Marketing Management and Strategy  (3 units)
Description:  The development and exchange of scholarly information, usually in a small group setting. The scope of work shall consist of research by course registrants, with the exchange of the results of such research through discussion, reports, and/or papers.
Grading:  Regular or alternative grades can be awarded for this course: A B C D E or S P C D E.
Usually offered:  Fall.

MKTG 696D -- Psychological Aspects of Consumer Behavior  (3 units)
Description:  Doctoral seminar focusing on the psychological aspects of consumer behavior. Topics to include information processing, attitude formation, perception, decision making, persuasion, and motivation.
Grading:  Regular or alternative grades can be awarded for this course: A B C D E or S P C D E.
Prerequisite(s):  admission to marketing graduate program or consent of department.
Usually offered:  Fall.

MKTG 696F -- Marketing Decision Models and Support Systems  (3 units)
Description:  The development and exchange of scholarly information, usually in a small group setting. The scope of work shall consist of research by course registrants, with the exchange of the results of such research through discussion, reports, and/or papers.
Grading:  Regular or alternative grades can be awarded for this course: A B C D E or S P C D E.
Usually offered:  Spring.

MKTG 696G -- Socio-Cultural Aspects of Consumer Behavior  (3 units)
Description:  Doctoral seminar focusing on the socio-cultural aspects of consumer behavior. Topics to include consumption signs and symbols, the cultural industry, cross-cultural consumption, cultural and social capital, and historical/ethnographic perspectives on consumer behavior.
Grading:  Regular or alternative grades can be awarded for this course: A B C D E or S P C D E.
Prerequisite(s):  admission to Marketing Graduate program or consent of instructor.
Usually offered:  Fall, Spring.

MKTG 699 -- Independent Study  (1-3 units)
Description:  Qualified students working on an individual basis with professors who have agreed to supervise such work. Graduate students doing independent work which cannot be classified as actual research will register for credit under course number 599, 699, or 799.
Grading:  Alternative grades are awarded for this course: S P C D E.
May be repeated:  an unlimited number of times, consult your department for details and possible restrictions.
Usually offered:  Fall, Spring, Summer.

MKTG 793 -- Internship  (1-6 units)
Description:  Specialized work on an individual basis, consisting of training and practice in actual service in a technical, business, or governmental establishment.
Grading:  Alternative grades are awarded for this course: S P C D E.
Usually offered:  Fall, Spring, Summer.

MKTG 900 -- Research  (2-6 units)
Description:  Individual research, not related to thesis or dissertation preparation, by graduate students.
Grading:  Alternative grades are awarded for this course: S P C D E K.
May be repeated:  an unlimited number of times, consult your department for details and possible restrictions.
Usually offered:  Fall, Spring, Summer.

MKTG 909 -- Master's Report  (1-9 units)
Description:  Individual study or special project or formal report thereof submitted in lieu of thesis for certain master's degrees.
Grading:  Alternative grades are awarded for this course: S P E K.
May be repeated:  an unlimited number of times, consult your department for details and possible restrictions.
Usually offered:  Fall, Spring, Summer.

MKTG 910 -- Thesis  (3-6 units)
Description:  Research for the master's thesis (whether library research, laboratory or field observation or research, artistic creation, or thesis writing). Maximum total credit permitted varies with the major department.
Grading:  Alternative grades are awarded for this course: S P E K.
May be repeated:  an unlimited number of times, consult your department for details and possible restrictions.
Usually offered:  Fall, Spring, Summer.

MKTG 920 -- Dissertation  (1-9 units)
Description:  Research for the doctoral dissertation (whether library research, laboratory or field observation or research, artistic creation, or dissertation writing).
Grading:  Alternative grades are awarded for this course: S P E K.
May be repeated:  an unlimited number of times, consult your department for details and possible restrictions.
Usually offered:  Fall, Spring.

MKTG 930 -- Supplementary Registration  (1-9 units)
Description:  For students who have completed all course requirements for their advanced degree programs. May be used concurrently with other enrollments to bring to total number of units to the required minimum.
Grading:  Grade of K is awarded for this course except for the final term.
May be repeated:  an unlimited number of times, consult your department for details and possible restrictions.
Usually offered:  Fall, Spring, Summer.