UA Courses | Retail and Consumer Studies

Fall 1999 Course Descriptions
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Retail and Consumer Studies (RCS ) Dept Info - College Info

RCS 114. Introduction to Retailing (3) I II Introduction to processes used for distributing consumer goods from manufacturers through wholesale and retail channels.

RCS 115. Retail Design (3) Study of store planning, design, architecture, fixtures, merchandising, lighting, color, and materials. P, open only to majors or by consent of the department.

RCS 193. Internship (1-12) [Rpt./]

RCS 199. Independent Study (1-3)

RCS 215. Retail Advertising and Promotion (3) II Activities used to influence sale of merchandise and services to promote trends and ideas; promotional plans including advertising, visual display, special events and publicity. P, or CR, RCS 115.

RCS 255. Visual Merchandising and Store Design (3) I S Study of the retail environment, the physical and psychological effects that initiate and motivate customer activity through visual merchandising and store design. P, RCS 115 or ART 101.

RCS 284. Product Development and Brand Strategies (3) I II Survey of soft and hard goods including product development and brand strategy. Topics include materials, manufacturing, design, specifications, performance, private branding strategies, brand management and marketing. P, 4 units of physical science.

RCS 293. Internship (1-3)

RCS 294. Practicum (1-8) [Rpt./]

RCS 299. Independent Study (1-3) [Rpt./]

RCS 304. Merchandising Planning and Control (3) I Study of retail planning and control procedures with emphasis on retail mathematics and computer applications. P, MATH 121 or MATH 123: ACCT 200. Open to majors only.

RCS 330. Food Retailing Principles (3) I Study of food retailing principles and promotional techniques unique to food retail establishments; inventory planning and control, buying, pricing, operation, human resources; current global issues affecting the food industry including production agriculture, manufacturing and wholesale distribution; strategic management and food consumption behavior. P, or CR, MKTG 361.

RCS 340. Consumer Concepts and Theory (3) I Study of consumer behavior and the decision making processes involved when individuals or groups select, purchase, use or dispose of products and services to satisfy needs and desires; analysis of quantitative data using SPSS program. P, PSYC 230, PSYC 290 or SOC 274, SOC 275.

RCS 376. Consumer Rights and Regulations (3) I Legal and ethical aspects of consumer and business rights and responsibilities in retailing and services. Roles of federal, state, local agencies and safeguards for consumer and business professionals are examined. Writing Emphasis Course.

RCS 384. Leadership, Ethics, and Practice (3) I II Theories and applications of leadership and communication in the workplace. Examination of personal and professional qualities essential for successful internship and career planning. Roles, responsibilities and ethical standards for professionals will be examined. P, or CR, ENGL 307.

RCS 393. Internship (1-3) [Rpt./]

RCS 394. Practicum (1-8) [Rpt./]

RCS 399. Independent Study (1-3) [Rpt./]

RCS 400. Retail Strategy (3) Development, organization, implementation, and control of retail strategies in the context of the retail mix of product, price, promotion, and distribution. Case studies used to apply the concepts. P, ACCT 200, MKTG 361. (Identical with MKTG 400).

RCS 411. Consumer Issues on Nutrition (3) S P, N SC 101 or N SC 301, ECON 201A or 201B. (Identical with N SC 411, which is home).

RCS 424. Services Retailing (3) II An in-depth exploration of the marketing of profit-centered services to consumers, highlighting the distinct characteristics of services as compared to physical goods, and the special challenges posed by those characteristics. Strategies employed by service firms to effectively address these special conditions will be studied. P, MKTG 361. (Identical with MKTG 424). May be convened with RCS 524.

RCS 434. Nonstore Retailing (3) II Application of retail planning and control procedures with emphasis on development and evaluation of retail practices and strategies using the case method. P, MKTG 361. May be convened with RCS 534.

RCS 446. Global Retailing (3) II Analysis of international market environment and retailing structure, system, issues and trends in the global market, understanding global consumers and developing retail strategies. P, RCS 114, MKTG 361; or CR, MKTG 361. May be convened with RCS 546.

RCS 493. Internship (1-12) [Rpt./]

RCS 493B. Retailing and Consumer Studies (6-12) [Rpt./ 12 units] I P, RCS 304, RCS 358, RCS 384. Open to majors only.

RCS 493L. Legislative Internship (1-12) [Rpt./] II

RCS 494. Practicum (1-8) [Rpt./]

RCS 494R. Research (3) [Rpt./ 1] I II

RCS 496A. Topics in Retailing and Consumer Resources (1-3) [Rpt./ 19 units] I

RCS 498. Senior Capstone (1-3) I II

RCS 498H. Honors Thesis (3) [Rpt./ 2] I II

RCS 499. Independent Study (1-3) [Rpt./]

RCS 499H. Honors Independent Study (1-3) [Rpt./]

RCS 524. Services Retailing (3) II For a description of course topics see RCS 424. Graduate level requirements include an in-depth research paper or project. May be convened with RCS 424.

RCS 534. Nonstore Retailing (3) II For a description of course topics see RCS 434. Graduate-level requirements include an in-depth research paper or project. May be convened with RCS 434.

RCS 546. Global Retailing (3) I For a description of course topics see RCS 446. Graduate level requirements include an in-depth research paper or project. May be convened with RCS 446.

RCS 555. Visual Merchandising and Display (3) I S All aspects of displaying merchandise, including window display, interior display, color and lighting techniques, line and composition, three-dimensional presentation, fixtures and systems, planning and layout. P, RCS 115 or ART 101.

RCS 593. Internship (1-3) I II

RCS 594. Practicum (1-3)

RCS 599. Independent Study (1-5) [Rpt./]

RCS 606. Advanced International Consumption and Retailing (3) I Analysis of major retailers' strategies; retailing environments in specific regions of the world. Implementation of international strategies utilizing the case methods. P, RCS 446 or equivalent.

RCS 607. Topics in Merchandising and Retailing (3) [Rpt./ 4] II Analysis of current major topics or issues facing merchandising and retailing industries. P, RCS 606.

RCS 614. Non-Store Retailing (3) II Investigation of retailing that does not involve conventional store facilities, including catalog retailing, telemarketing, and home shopping. Various aspects of management and strategic development of non-store retailing operations. P, or CR, MKTG 400; MKTG 361

RCS 624. Advanced Services Retailing (3) I Investigation of retailing that involves the sale of services to the ultimate customer as well as the customer-service aspect of product retailing. Examines various aspects of management and strategy development in services retailing. P, or CR, MKTG 400; MKTG 361

RCS 634. Retail Merchandising Analysis (3) I Analysis of research and case studies related to retail management and planning issues. Topics covered include theories of institutional change, consumer patronage behavior, strategic planning, store atmosphere, retailer information systems, merchandise planning, control, distribution, and buying, pricing, location, and customer support services. P, or CR, MKTG 400; MKTG 361.

RCS 656. Consumer Socialization (3) S An analysis of the process by which consumers acquire consumption-related skills, cognition, knowledge, attitudes, and behavior from a life-cycle perspective.

RCS 676. Theoretical Application in Retail Management (3) I Analysis of theoretical applications in retail management focusing on particular issues in retail management and consumer studies.

RCS 693. Internship (1-12) [Rpt./]

RCS 694. Practicum (1-8) [Rpt./]

RCS 695A. Advanced Professional Teaching Development (1) I II

RCS 695B. Advanced Professional Research Development (1) I II

RCS 695C. Advanced Professional Leadership Development (1) I II

RCS 699. Independent Study (1-5) [Rpt./]

RCS 900. Research (2-8) [Rpt./]

RCS 909. Master's Report (1-6) [Rpt./]

RCS 910. Thesis (2-6) [Rpt./]

RCS 920. Dissertation (1-5)

RCS 930. Supplementary Registration (1-6) [Rpt./]

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