Fall 1999 Course Descriptions
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Course numbers link to the Schedule of Classes.

Marketing (MKTG)  Dept Info - College Info

MKTG 195A. Advertising (1) II

MKTG 361. Introduction to Marketing (3) I II Role of marketing in the economy and in business and nonprofit organizations; environmental factors affecting marketing; nature of marketing management decisions. P, ECON 200, advanced standing as specified in the College of Business and Public Administration.

MKTG 370. Marketing for Nonprofit Organizations (3) I II Application of marketing concepts and tools for public agencies, health services, public transportation, the arts, schools, museums, churches, etc.; role of marketing planning, research, product and service development, pricing, promotion, public relations. Not acceptable for credit toward the marketing major. P, MKTG 361, advanced standing as specified in the College of Business and Public Administration.

MKTG 376. Statistical Inference in Management (3) P, advanced standing as specified in the College of Business and Public Adminiatration. (Identical with MAP 376, which is home).

MKTG 393. Internship (1-3) [Rpt./]

MKTG 399. Independent Study (2-4) [Rpt./]

MKTG 399H. Honors Independent Study (1-3) [Rpt./] I II

MKTG 400. Retail Strategy (3) P, ACCT 200, MKTG 361. (Identical with RCS 400, which is home).

MKTG 424. Services Retailing (3) II P, MKTG 361. (Identical with RCS 424, which is home).

MKTG 440. Marketing Research (3) I II Concepts and techniques of research for marketing decisions; problem definition, determination of information needs, sources, methods of gathering and analyzing data; presentation of findings for management. P, MKTG 361, MKTG 376, MATH 113, advanced standing as specified in the College of Business and Public Administration. Credit allowed for only one of: MKTG 440 or MKTG 480.

MKTG 450. Buyer Behavior (3) I II Customer behavior and the application of concepts and research findings from the behavioral sciences in the solution of marketing problems. P, MKTG 361, MKTG 376, MATH 113, advanced standing as specified in the College of Business and Public Administration.

MKTG 452. Advertising and Promotional Management (3) I II Role of advertising and special promotions in the economy and business and nonprofit organizations, concepts and strategy for programs, budgets, media selection, evaluation of effectiveness. P, MKTG 361, MKTG 376, MATH 113, advanced standing as specified in the College of Business and Public Administration.

MKTG 454. Management of Sales Operations (3) I II The sales function and its relationship to the total marketing program; sales strategies and objectives; development and administration of sales organizations; control and evaluation of sales operations. P, MKTG 361, advanced standing as specified in the College of Business and Public Administration. May be convened with MKTG 554.

MKTG 455. Management of Distribution Systems (3) I Nature and operation of channels in the distribution of goods and services; economic and behavioral problems in wholesaling and retailing; marketing logistics. P, MKTG 361, MKTG 376, MATH 113, advanced standing as specified in the College of Business and Public Administration.

MKTG 456. International Marketing Management (3) I II Marketing operations for foreign environments; cultural, political and economic factors affecting the international marketer. P, MKTG 361, advanced standing as specified in the College of Business and Public Administration.

MKTG 459. Product Management (3) I II Product (services) strategy for achieving financial growth; evaluating opportunities; generating ideas; launching new offerings; managing the product (services) portfolio. P, MKTG 361, MKTG 376, MATH 113, advanced standing as specified in the College of Business and Public Administration.

MKTG 470. Marketing and Public Policy (3) I Trends in public opinion, legislation and practices of governmental regulatory bodies; implications for marketing decision making; role of marketing research in public policy development. P, MKTG 361, advanced standing as specified in the College of Business and Public Administration.

MKTG 471. Marketing Policies and Operations (3) I II An integrative, capstone course focusing on comprehensive marketing problems; development, control, and auditing of marketing organizations and operations. Writing Emphasis Course. P, MKTG 361, FIN 311, MAP 305. Credit only for one of: ACCT 471, FIN 471, MAP 471, MIS 471, or MKTG 471.

MKTG 480. Marketing Research for Entrepreneurs (3) I Concepts and techniques of research for marketing decisions with a focus on new ventures and new product development. P, FIN 311, MKTG 361, ECON 300, MKTG 376. Open only to entrepreneurship program students. Credit allowed for only of MKTG 400 or MKTG 480.

MKTG 498. Senior Capstone (1-3) I II

MKTG 499. Independent Study (1-5) [Rpt./]

MKTG 500. Marketing Management (3) I Scope, environment and nature of marketing management; customer and market analysis for product, service, price, promotion and distribution decisions. P, open only to students in the BPA graduate programs.

MKTG 506. Business Communication in Marketing (1) I One unit of a three-course module designed to improve the oral and written communication skills of MBA students preparing for business leadership careers. In this module, students learn to prepare and deliver oral presentations and written documents which focus on effective communication in the business discipline of marketing. P, MKTG 500, open to MBA students only.

MKTG 530. Management of Marketing Communications (3) II Application of communications theory and research findings in advertising, sales promotion, publicity, personal selling; planning, conduct and administration of programs of information and persuasion. P, MKTG 500.

MKTG 538. Marketing, Negotiation and Decision Tactics (3) II P, ECON 500A, ECON 500B, FIN 511, MKTG 500. (Identical with MAP 538, which is home).

MKTG 550. Consumer and Organizational Buyer Behavior (3) I Nature of the purchase decision process for goods and services. Theories, concepts and research methods and findings are examined for use in management and public policy decision making. P, MKTG 500.

MKTG 552. Statistical Decision Making (3) I II Probability and statistical analysis; random variables, sampling distributions, hypothesis testing, Bayesian analysis, time series, statistical investigation. P, MIS 400 or MATH 114; MATH 113. Open only to students admitted to a BPA graduate program.

MKTG 554. Management of Sales Operations (3) I II For a description of course topics see MKTG 454. Graduate-level requirements include an in-depth research paper. May be convened with MKTG 454.

MKTG 555. Special Topics in Marketing (3) [Rpt./ 1] I II Course addresses special topics in marketing with current managerial relevance. Such topics could include marketing decision models, marketing and electronic commerce, direct marketing, etc. P, MKTG 500.

MKTG 557. Industrial Marketing (3) II Problems and methods of marketing decision-making in industrial, government and high-tech markets. P, MKTG 500.

MKTG 559. Product Strategy (3) II Formulating and implementing strategy for growth; analyzing and influencing market structure; developing, pricing, testing new entries; managing the portfolio. P, MKTG 500.

MKTG 560. International Marketing (3) II Marketing planning and strategies for foreign environments; cultural, political, economic factors affecting the international marketer, multinational corporation and multinational market groups. P, MKTG 500.

MKTG 568. Environmental Scanning and Business Strategy (3) I II An MBA integrative course. How information from the economy can be used to develop a firm's competitive strategy. Multidisciplinary, using concepts from economics, marketing and management. Includes case method approach to problems facing top management in making and effecting a strategic plan. P, MKTG 500, ECON 500, FIN 511. Open to BPA graduate students only. (Identical with ECON 568, MAP 568).

MKTG 572. Marketing Research For Managers (3) II Specification of management information needs, evaluation of research proposals and findings, methods of gathering and analyzing data, administrative aspects of research and decisions. P, MKTG 500.

MKTG 582A. Multivariate Analysis in Management (3) I Multiple, polynomial, stepwise regression including indicator variables, inference, remedial measures. P, MKTG 552.

MKTG 582B. Multivariate Analysis in Management (3) II Analysis of variance and covariance, principal components, discriminant analysis, canonical correlation. P, MKTG 552. MKTG 582A is not prerequisite to MKTG 582B.

MKTG 599. Independent Study (1-3) [Rpt./]

MKTG 672. Survey and Qualitative Marketing Research Methods (3) I Survey and qualitative research for marketing management information needs; secondary data search methods; instrumentation, sampling, field work and data analysis; ethnographic, depth interview and projective methods. P, MKTG 500.

MKTG 673. Experimental Research Methods in Marketing (3) I Statistical, methodological and interpretive issues in the design of laboratory and field experiments/quasi-experiments for marketing and consumer research. P, MKTG 500.

MKTG 695A. Research in Marketing (1) [Rpt./ 7] I II

MKTG 696A. Perspectives and Principles for Research in Marketing (3) I

MKTG 696B. Marketing Theory (3) II P, MKTG 696A.

MKTG 696C. Marketing Management and Strategy (3) I

MKTG 696D. Consumer Behavior (3) I P, admission to marketing graduate program or consent of department.

MKTG 696F. Marketing Decision Models and Support Systems (3) II

MKTG 699. Independent Study (1-3) [Rpt./]

MKTG 793. Internship (1-6)

MKTG 900. Research (2-6) [Rpt./]

MKTG 909. Master's Report (1-9) [Rpt./]

MKTG 910. Thesis (3-6) [Rpt./]

MKTG 920. Dissertation (1-9) [Rpt./] I II

MKTG 930. Supplementary Registration (1-9) [Rpt./]


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