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MARKETING (MKTG)
195. Colloquium
a. Advertising (1) II
361. Introduction to Marketing (3) I II Role of marketing in the economy and in business and nonprofit organizations; environmental factors affecting marketing; nature of marketing management decisions. P, ECON 200, advanced standing as specified in the College of Business and Public Administration.
370. Marketing for Nonprofit Organizations (3) I II Application of marketing concepts and tools for public agencies, health services, public transportation, the arts, schools, museums, churches, etc.; role of marketing planning, research, product and service development, pricing, promotion, public relations. P, MKTG 361, advanced standing as specified in the College of Business and Public Administration.
376. Statistical Inference in Management (3) (Identical with MAP 376, which is home).
393. Internship (1-3) [Rpt./]
399. Independent Study (2-4) [Rpt./]
399H. Honors Independent Study (1-3) [Rpt./] I II
400. Retail Management (3) (Identical with RCS 400, which is home). Change course title to Retail Strategy. Fall 99
424. Services Retailing (3) II (Identical with RCS 424, which is home).
440. Marketing Research (3) I II Concepts and techniques of research for marketing decisions; problem definition, determination of information needs, sources, methods of gathering and analyzing data; presentation of findings for management. P, MKTG 361, MKTG 376, MATH 123, advanced standing as specified in the College of Business and Public Administration. Concurrent registration with MKTG 376 may be allowed in exceptional cases, with permission of department.
450. Buyer Behavior (3) I II Customer behavior and the application of concepts and research findings from the behavioral sciences in the solution of marketing problems. P, MKTG 361, MKTG 376, MATH 123, advanced standing as specified in the College of Business and Public Administration.
452. Advertising and Promotional Management (3) I II Role of advertising and special promotions in the economy and business and nonprofit organizations, concepts and strategy for programs, budgets, media selection, evaluation of effectiveness. P, MKTG 361, MKTG 376, MATH 123, advanced standing as specified in the College of Business and Public Administration.
454. Management of Sales Operations (3) I II The sales function and its relationship to the total marketing program; sales strategies and objectives; development and administration of sales organizations; control and evaluation of sales operations. P, MKTG 361, MKTG 376, MATH 123, advanced standing as specified in the College of Business and Public Administration. May be convened with MKTG 554.
455. Management of Distribution Systems (3) I Nature and operation of channels in the distribution of goods and services; economic and behavioral problems in wholesaling and retailing; marketing logistics. P, MKTG 361, MKTG 376, MATH 123, advanced standing as specified in the College of Business and Public Administration.
456. International Marketing Management (3) II Marketing operations for foreign environments; cultural, political and economic factors affecting the international marketer. P, MKTG 361, advanced standing as specified in the College of Business and Public Administration.
459. Product Management (3) I II Product (services) strategy for achieving financial growth; evaluating opportunities; generating ideas; launching new offerings; managing the product (services) portfolio. P, MKTG 361, MKTG 376, MATH 123, advanced standing as specified in the College of Business and Public Administration.
470. Marketing and Public Policy (3) I Trends in public opinion, legislation and practices of governmental regulatory bodies; implications for marketing decision making; role of marketing research in public policy development. P, MKTG 361, advanced standing as specified in the College of Business and Public Administration.
471. Marketing Policies and Operations (3) I II An integrative, capstone course focusing on comprehensive marketing problems; development, control, and auditing of marketing organizations and operations. P, MKTG 361, FIN 311, MAP 305. Credit only for one of: ACCT 471, FIN 471, MAP 471, MIS 471, or MKTG 471. Writing-Emphasis Course*.
480. New Venture Market and Finance (4) I Assessment of market opportunity; competitive strategy development, market structure analysis, forecasting techniques. Open only to entrepreneurship program students. P, MKTG 361, ECON 330, FIN 311, advanced standing as specified in the College of Business and Public Administration. (Identical with FIN 480).
483. Marketing Planning and Operational Decision-Making (4) II (Identical with MAP 483, which is home).
498. Senior Capstone (1-3) I II
499. Independent Study (1-5) [Rpt./]
*Writing-Emphasis Courses. P, satisfaction of the upper-division writing-proficiency requirement (see "Writing-Emphasis Courses" in the Academic Policies and Graduation Requirements section of this manual).
500. Marketing Management (3) II Scope, environment and nature of marketing management; customer and market analysis for product, service, price, promotion and distribution decisions. P, open only to students in the BPA graduate programs.
506. Business Communication in Marketing (1) I One unit of a three-course module designed to improve the oral and written communication skills of MBA students preparing for business leadership careers. In this module, students learn to prepare and deliver oral presentations and written documents which focus on effective communication in the business discipline of marketing. P, MKTG 500, open to MBA students only.
530. Management of Marketing Communications (3) I Application of communications theory and research findings in advertising, sales promotion, publicity, personal selling; planning, conduct and administration of programs of information and persuasion. P, MKTG 500.
536. Venture Finance and New Markets (3) I Role of entrepreneurship and innovation in economic growth. Development of the new venture idea and assessment of market potential. P, ECON 500, FIN 511. Open only to students in the entrepreneurship program. (Identical with FIN 536).
538. Marketing, Negotiation and Decision Tactics (3) II (Identical with MAP 538, which is home).
550. Consumer and Organizational Buyer Behavior (3) I Nature of the purchase decision process for goods and services. Theories, concepts and research methods and findings are examined for use in management and public policy decision making. P, MKTG 500.
552. Statistical Decision Making (3) I II Probability and statistical analysis; random variables, sampling distributions, hypothesis testing, Bayesian analysis, time series, statistical investigation. Open only to students admitted to a BPA graduate program. P, MIS 400 or MATH 119; MATH 123.
554. Management of Sales Operations (3) I II For a description of course topics see MKTG 454. Graduate-level requirements include an in-depth research paper. May be convened with MKTG 454.
557. Industrial Marketing (3) II Problems and methods of marketing decision-making in industrial, government and high-tech markets. P, MKTG 500.
559. Product Strategy (3) II Formulating and implementing strategy for growth; analyzing and influencing market structure; developing, pricing, testing new entries; managing the portfolio. P, MKTG 500.
560. International Marketing (3) II Marketing planning and strategies for foreign environments; cultural, political, economic factors affecting the international marketer, multinational corporation and multinational market groups. P, MKTG 500.
565. Management for Global Competitive Success (3) II Developing comprehensive strategies and programs for delivering quality goods and services to consumers as a basis for global competitive success. P, MKTG 500 or consult department before enrolling.
568. Environmental Scanning and Business Strategy (3) I II An MBA integrative course. How information from the economy can be used to develop a firm's competitive strategy. Multidisciplinary, using concepts from economics, marketing and management. Open only to BPA graduate students. Includes case method approach to problems facing top management in making and effecting a strategic plan. P, MKTG 500, ECON 500, FIN 511. Open to BPA graduate students only. (Identical with ECON 568, MAP 568).
572. Marketing Research For Managers (3) I Specification of management information needs, evaluation of research proposals and findings, methods of gathering and analyzing data, administrative aspects of research and decisions. P, MKTG 500.
582A. Multivariate Analysis in Management (3) I Multiple, polynomial, stepwise regression including indicator variables, inference, remedial measures. P, MKTG 552.
582B. Multivariate Analysis in Management (3) II Analysis of variance and covariance, principal components, discriminant analysis, canonical correlation. P, MKTG 552. MKTG 582A is not prerequisite to MKTG 582B.
599. Independent Study (1-3) [Rpt./]
672. Survey and Qualitative Marketing Research Methods (3) I Survey and qualitative research for marketing management information needs; secondary data search meth ods; instrumentation, sampling, field work and data analysis; ethnographic, depth interview and projective methods. P, MKTG 500.
673. Experimental Research Mathods in Marketing (3) I Statistical, methodological and interpretive issues in the design of laboratory and field experiments/quasi-experiments for marketing and consumer research. P, MKTG 500.
695. Colloquium
a. Research in Marketing (1) [Rpt./ 7] I II
696. Seminar
a. Perspectives and Principles for Research in Marketing (3) I
b. Marketing Theory (3) II P, MKTG 696A.
c. Marketing Management and Strategy (3) I P, admission to marketing graduate program or consent of department.
d. Consumer Behavior (3) I P, admission to marketing graduate program or consent of department.
f. Marketing Decision Models and Support Systems (3) II
699. Independent Study (1-3) [Rpt./]
793. Internship (1-6)
900. Research (2-6) [Rpt./]
909. Master's Report (1-9) [Rpt./]
910. Thesis (3-6) [Rpt./]
920. Dissertation (1-9) [Rpt./] I II
930. Supplementary Registration (1-9) [Rpt./]