RETAILING AND CONSUMER STUDIES (RCS)
114. Introduction to Retailing (3) Introduction to processes used for
distributing consumer goods from manufacturers through wholesale and retail
channels.
115. Fundamentals of Design (3) Theory and exploration of design
elements and principles; contemporary trends. Open to FCR majors only or
consult department before enrolling.
215. Retail Advertising and Promotion (3) Activities used to influence
sale of merchandise and services to promote trends and ideas; promotional
plans including advertising, visual display, special events and publicity. P,
115 or CR.
255. Visual Merchandising and Display (3) All aspects of displaying
merchandise, including window display, interior display, color and lighting
techniques, line and composition, three-dimensional presentation, fixtures and
systems, planning and layout. P, 115 or ART 101.
284. Textile Science (4) Survey of the chemical and physical
properties used in manufacturing soft goods. Emphasis on end use applications
and product specifications. P, 4 units of Physical Science as specified by RCS
division.
304. Merchandising Analysis (3) Study of retail planning and control
procedures with emphasis on retail mathematics and computer applications. P,
114, MATH 117, ACCT 200, ABE 220.
310. Consumer Economics (3) (Identical with AREC 310, which is home).
330. Food Retailing Principles (3) Study of food retailing principles
and promotional techniques unique to food retail establishments; inventory
planning and control, buying, pricing, operation, human resources; current
global issues affecting the food industry including production agriculture,
manufacturing and wholesale distribution; strategic management and food
consumption behavior. P or CR, MKTG 361.
335. Hard Goods Product Evaluation (3) Study of the hard goods
industry including terminology, characteristics, patterns of product and
distribution, analysis techniques. P,115.
340. Consumer Concepts and Theory (3) Decision-making processes as
related to business environment. P, or CR 400, MKTG 361, a statistics course,
and senior standing. May be convened with 540. Writing-Emphasis Course.*
354. Soft Goods Evaluation (3) Understanding price, quality, design
and other attributes of soft goods and their relationship to product
development, specification and buying practices used by retail firms. P, 114,
284.
356. Retailing, Business and Culture in Mexico (3) A concentrated
introduction to retail industry and other business realities in present-day
Northern Mexico within the context of Mexican culture and society. Field trip.
376. Consumer and the Market Issues (3) The buyer-seller relationship,
with emphasis on consumer problems, the consumer movement, and business and
consumer rights and responsibilities. Writing-Emphasis Course.*
384. Professional Development (3) Preparation for internship programs
and careers; topics include development of roles, responsibilities and
standards for business and industry personnel; job search methods and skills.
P, or CR, ENGL 307. Writing-Emphasis Course.*
400. Retail Management (3) Management and planning of merchandise and
personnel for various types of retail organizations; topics include:
merchandise planning and buying, inventory control, pricing, human resources
and customer service. P, ACCT 200, MKTG 361. (Identical with MKTG 400).
411. Consumer Issues in Nutrition (3) (Identical with N SC 411, which
is home).
424. Services Retailing (3) Examines consumer patronage of services
and considers the extent to which service retailing differs from retailing of
tangible products. Much of the exploration of services retailing is within the
context of the marketing mix. Also concerned with ancillary services offered
by product retailers and the issue of service quality. P, 361. (Identical with
MKTG 424).
434. Strategic Retail Management (3) Application of retail planning
and control procedures with emphasis on development and evaluation of retail
practices and strategies using the case method. P, MKTG 361, MKTG 400 or CR.
May be convened with 534.
446. International Consumption and Retailing (3) Analysis of
international market environment and retailing structure, system, issues and
trends in the global market, understanding global consumers and developing
retail strategies. P, 114; MKTG 361 or CR.
456. Store Planning and Design (3) Study of the retail environment,
the physical and psychological effects that initiate and motivate customer
activity. P, 115 or ART 101. May be convened with 556.
493. Internship
b. Retailing and Consumer Studies (6-12) [Rpt./12 units] Open to retailing and consumer studies majors only. P, 304, 358, 384.
496. Seminar
a. Topics in Retailing and Consumer Resources (1-3) [Rpt./9 units]
*Writing-Emphasis Courses. P, satisfaction of the upper-division writing-proficiency requirement (see "Writing-Emphasis Courses" in the Academic Policies and Graduation Requirements section of this manual).
534. Strategic Retail Management (3) For a description of course
topics see 434. Graduate-level requirements include an in-depth research paper
or project. P, 304, MKTG 361. May be convened with 434.
555. Visual Merchandising and Display (3) All aspects of displaying
merchandise, including window display, interior display, color and lighting
techniques, line and composition, three-dimensional presentation, fixtures and
systems, planning and layout. P, 115 or ART 101.
556. Store Planning and Design (3) For description of course topics
see 456. Graduate requirements include in-depth research paper or project. May
be convened with 456.
606. Advanced International Consumption and Retailing (3) Analysis of
major retailers' strategies; retailing environments in specific regions of the
world. Implementation of international strategies utilizing the case methods.
P, 446 or equivalent.
607. Topics in Merchandising and Retailing (3) [Rpt./6 units] Analysis
of current major topics or issues facing merchandising and retailing
industries. P, 606.
614. Non-Store Retailing (3) Investigation of retailing that does not
involve conventional store facilities, including catalog retailing,
telemarketing, and home shopping. Various aspects of management and strategic
development of non-store retailing operations. P, 400 or CR, MKTG 361.
624. Advanced Services Retailing (3) Investigation of retailing that
involves the sale of services to the ultimate customer as well as the
customer-service aspect of product retailing. Examines various aspects of
management and strategy development in services retailing. P, 400 or CR, MKTG
361.
634. Retail Merchandising Analysis (3) Analysis of research and case
studies related to retail management and planning issues. Topics covered
include theories of institutional change, consumer patronage behavior,
strategic planning, store atmosphere, retailer information systems,
merchandise planning, control, distribution, and buying, pricing, location,
and customer support services. P, 400 or CR, MKTG 361.
656. Consumer Socialization (3) An analysis of the process by which
consumers acquire consumption-related skills, cognition, knowledge, attitudes,
and behavior from a life-cycle perspective.
676. Theoretical Application in Retail Management (3) Analysis of
theoretical applications in retail management focusing on particular issues in
retail management and consumer studies.
695. Colloquium
a. Advanced Professional Teaching Development (1)
b. Advanced Professional Research Development (1)
c. Advanced Professional Leadership Development (1)