Department of Marketing
The University of Arizona
McClelland Hall, 320
1130 East Helen Street
PO Box 210108
Tucson, AZ 85721-0108
Phone: (520) 621-7479|
Fax: (520) 621-7483
MKTG Course Descriptions
The Department of Marketing is in the Eller
College of Business and Public Administration.
Degrees, Majors, Minors, and Options:
- Bachelor of Science in Business Administration
Major and Degree -- undergraduate degrees link to
Degree/Academic Program Requirements Reports (APRRs).
A minor is not required for the undergraduate program;
however, students may select an optional minor from the list of approved minors.
Graduate courses in marketing can be taken in connection with
the MBA and Ph.D. programs in management available through the Karl
Eller Graduate School of Management.
Marketing is the process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and services to create exchanges
that satisfy individual and organizational objectives. Graduates may qualify
for positions in product management, sales and sales management, retailing,
advertising and promotion, marketing research, industrial marketing,
distribution channels, and international marketing.
An undergraduate major in marketing is offered within the Bachelor of
Science in Business Administration degree program. The department participates
in the Master of Business Administration and Doctor of Philosophy degrees with
a major in business administration. A Master of Business Administration degree
with an emphasis on marketing research also is available.
The department participates in the honors program.
For more information contact the department office listed